Zimmerman Architectural Studios wanted to add some winter magic to their logo. I replaced the vibrant Zimmerman Orange with a frosty blue to make their clients and team feel the chill of winter through the logo. In years past they have used 3-D and raster effects to bring seasonal excitement to their logo, but this year as they are embarking on a journey to update their branding I felt it was important to create a logo that would allow them use on all platforms. The logo garnered great attention on social media and in sent a whirl of excitement through the office.
Along with the winter wonderland logo I helped to brainstorm and create a New Years greeting for Zimmerman to share with social media and their clients. Celebrating the end of 2020, Zimmerman wanted to send the year out with a BANG! Zimmermans iconic color and building is featured as the center and heart of Milwaukee.
